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it's an exciting time for nigerian fashion led by a pool of talented female designers the country's fashion scene is turning heads on runways around the world what i think is driving the success of young female designers in nigeria is zeo it's that dynamic energy it's that can do spirit growing interest from the western fashion industry is helping these female nigerian designers break into global markets it's about seeing i can be from here i can have products from here i can have people working for me from here and still be huge globally from the very first lagos fashion week 11 years ago to dress in style icons such as naomi campbell and michelle obama nigerian fashion has come a long way the industry's success has been driven in part by booming domestic sales thanks to nigeria's young population and growing middle class sales of footwear and apparel grew by over 90 between 2014 and 2019. nigerians love to look good at any cost people here are so creative with the way that they interpret trends and the way that they put themselves together as the industry expands a host of talented female nigerian designers are emerging in a space traditionally dominated by men and attracting attention from the us europe and beyond we are not shy when it comes to colors we're not shy when it comes to expressing ourselves so i think the western world is looking at us now the sago sisters are examples of this new breed of female talent inspired by the success of their mother tiola sego a leading figure in nigeria's fashion industry the sisters launched clan to cater to the modern african woman we're inspired by things and experiences that we have had here on the continent i think people are actually just tired of clothing that doesn't have depth it doesn't have salt the sisters received rave reviews at shows such as new york fashion week and have since gone global by partnering with retailers like us-based platform the folklore international partnerships like the one we have with the folklore have really helped us to expand and have given us a lot more visibility when we're producing on larger scales we're empowering our workforce here which has direct economic benefits for many young nigerian designers zizzi cardo is a role model and an example of an international success story a well-established brand back home her nigerian inspired designs have also appeared at shows in new york paris london and milan global collaboration or even participating in international events is very very important you see what people are doing out there the new innovations she credits international exposure as helping to open doors throughout her 20-year career there was a time i was applying for something with the uk and the most important things they asked me was what are the international bodies that i've worked with and by the time i listed it i got approved i didn't have global referrals and opportunities to work with other people i wouldn't understand what i have within me that it is pure it is unique to me for up-and-coming designer volube adebiyi her goal is to introduce ethical and sustainable african fashion to consumers around the world her brand cotton loops has won praise at several international trade shows while also growing its footprint across africa our international journey at curtin started with us showing at pure london in 2018 and we were voted top five most sustainable brands of 700 brands of 40 countries so obviously that was huge for us in 2021 her global ambitions took a huge leap forward she was one of just 20 nigerian designers selected to be part of a u.s government skills exchange scheme called the international visitors leadership program ivlp has opened a lot of doors it also helped us to harness our global opportunities recognition for me local global is some sort of an affirmation that what i'm doing is accepted and while it's humbling it also pushes me to do more female nigerian designers are fast becoming the powerhouse of the global fashion world increasing demand for african-inspired fashion from the us and europe is helping them to grow their brands internationally and strengthen collaborations between african and western fashion industries showing the world what it is that we can do in africa that's one of the biggest things that we stand for and you know that's what the future is going to be like you
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